Hiba Naveed Siddiqui founded MyRooh Fashion with the vision of creating a brand that combines timeless style with contemporary trends. With support from her husband, Naveed Tariq Siddiqui, the foundation was laid for a brand that values quality and customer satisfaction.
2016
Phase 2
Debut Collection and Market Entry
MyRooh Fashion introduced its debut collection, focusing on high-quality designs for women, men, and kids. The brand quickly gained traction, carving out its identity in the competitive fashion market.
2018
Phase 3
Growth and Recognition
Through strategic product decisions, creative inventory management, and technical innovations, MyRooh Fashion expanded its customer base. The brand gained recognition for its exceptional online shopping experience and strong customer relationships.
2024
Phase 4
Sustainable Initiatives
Recognizing the importance of eco-conscious fashion, MyRooh Fashion introduced sustainable initiatives. These include ethical sourcing, reducing waste, and collaborating with factories to ensure environmentally responsible production.